The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freud’s ideas to manipulate the masses. He showed American corporations how they could make people want things they didn’t need by systematically linking mass-produced goods to their unconscious desires. Bernays was one of the main architects of the modern techniques of mass-consumer persuasion, using every trick in the book, from celebrity endorsement and outrageous PR stunts, to eroticising the motorcar. His most notorious coup was breaking the taboo on women smoking by persuading them that cigarettes were a symbol of independence and freedom. But Bernays was convinced that this was more than just a way of selling consumer goods. It was a new political idea of how to control the masses. By satisfying the inner irrational desires that his uncle had identified, people could be made happy and thus docile. It was the start of the all-consuming self which has come to dominate today’s world.

The video programme here is one of four documentaries broadcast by the BBC a couple of years ago.  I have watched all four now and its left me reeling.  i guess its something I have known all along, but seeing it here in moving pictures it brings it home why this system needs to crumble, why we ned to unplug from the patriarchy.

The time of awakening

July 15, 2010

Thanks to my dear friend Carolyn for posting this video clip this morning

What’s your tree?

June 12, 2010

Recently I met with Sabrina Dearborn, she told me “what was my everest?”  what is it indeed ?…………    Then today a dear friend Rosalind posted this video clip this morning.  Julia Butterfly Hill, an interesting and inspiring lady.

Chiron

June 12, 2010

Thanks Chris for sharing this video with us……..

Horse Boy

November 25, 2009

At last I watched this documentary.  Last night I sat tranfixed as I watched this small boy riding across the Mongolian Step with his father.  What an amazing story.  The power of shamanism is such a powerful force, this is living testimony.    the following is just a short clip

A Despacho being made at a temple of water workship, TIPERON near Cusco, Peru.  The man speaking is Juan Nunez del Prado who is one of Peur’s formesost contemporary shamans.

Feminine Wisdom

May 18, 2009

The 6th day: Feminine Wisdom in the Light of the New Era